How We Work & What to Expect | Maple Media Group

What realistic results look like

Honest expectations by channel

Below are realistic outcome ranges based on industry benchmarks and our own methodology — not specific client case studies. Any agency promising guaranteed numbers before understanding your business is selling fiction. Once we have signed client results to share, this page will be replaced with real S.T.A.R. case studies (with permission).

Native Advertising · Outbrain / Taboola

What realistic native advertising results look like

Industry benchmarks · Not specific client claims

30–90d

Typical optimisation window

SStarting point

Most brands enter native cold — no historical data, no audience signals, no creative library. The first 30 days is learning, not scaling. Expect higher CPLs initially while the platform finds your audience.

TTarget

For B2B lead-gen in the UK, sensible targets are CPLs in the £40–£200 range depending on vertical. For e-commerce, ROAS of 1.5–4x is realistic after optimisation. We'll model your specific case before starting.

AApproach

We launch with 8–12 headline variants and 3–4 creative angles, kill non-performers weekly, scale winners. Landing page A/B testing runs in parallel. Reporting is weekly for the first 60 days.

RRealistic result

By month 3, a well-run campaign typically hits or beats target CPL on the best-performing creative-audience combinations. Some tests fail. Honest reporting on what didn't work is part of the deliverable.

Content Marketing & SEO

What realistic content marketing results look like

Industry benchmarks · Not specific client claims

6–12m

Typical horizon for compounding

SStarting point

SEO content compounds slowly. New domains and new content programmes typically see minimal organic traffic in months 1–3, with meaningful traction starting around months 4–6 if the strategy and execution are sound.

TTarget

Reasonable 12-month targets: rank in top 10 for 20–50 commercial keywords, grow organic traffic 3–5x from a small base, generate a measurable share of total leads from organic. Specifics depend on competitive landscape.

AApproach

Keyword research, topic cluster planning, 4–8 pieces of long-form content per month, technical SEO audit, internal linking, and selective digital PR. Monthly reporting on rankings, traffic, and pipeline contribution.

RRealistic result

A well-executed 12-month programme typically becomes a meaningful organic acquisition channel by month 9–12. We will not promise specific revenue numbers before knowing your conversion rate and average order value.

Paid Social · Meta / LinkedIn / TikTok

What realistic paid social results look like

Industry benchmarks · Not specific client claims

14–45d

Typical learning phase

SStarting point

Paid social rewards iteration speed. Accounts with no pixel history, no creative library and no lookalike sources need a longer learning phase. We plan for that.

TTarget

Targets depend heavily on offer, audience and creative quality. We model expected CPM, CTR, CVR and CPL ranges for your category before quoting, and review against actual performance every 14 days.

AApproach

Creative-first methodology — 6–10 fresh creatives every 2 weeks, with audience and budget structured to give each a fair test. Budgets concentrated on what works rather than spread thin.

RRealistic result

Good paid social either works within 60 days or it doesn't, for a given offer-audience-creative mix. We'll tell you honestly when to pivot the offer rather than burn budget on a campaign that fundamentally won't scale.

Building our portfolio

Early-client pricing while we build our case studies

We're actively looking for our first cohort of clients. In exchange for reduced fees during the initial engagement, we ask for permission to publish anonymised performance data once we've delivered meaningful results — typically after 90 days.

This isn't a discount tactic. It's how a new agency earns the right to make claims on its own site. If that arrangement appeals, the strategy call is a good place to start.

Book Free Strategy Call →

How we work, and what to expect.

Honest expectations by channel

Early-client pricing while we build our case studies

Want a realistic projection for your business?